Frequently Asked Questions: Business
RTBkit is an open-source software framework that takes much of the hard engineering work out of creating a Real-Time Bidder for online advertising. Its open, service-oriented architecture can be used to assemble a bidder as simple or complex as desired. The RTBKit core connects to ad exchanges via Exchange Connectors and routes bid requests and data through a configurable set of components which can be extended to implement a customized bidder. More details.
Anyone can use RTBkit to build a real-time bidder. RTBkit is open-source software, so it is free to use within the bounds of the Apache License.
RTBkit is open-source software, it is feely available within the bounds of the Apache License.
RTBkit is software framework which developers can use to build real-time bidders. The first step is to download and explore the code and design your bidder around the RTBkit core and plugin architecture. If you need help, don't hesitate to join our Google Group or find a member of the RTBkit ecosystem to help you.
- Develop the GUI to manage your RTB campaigns and to offer reporting to your users
- Implement the logic that decides how much to bid for each campaign
- Launch, configure and monitor your bidding agents
- Launch, configure and monitor your RTBkit installation
- Handle billing
- Serve the ads
- Upload the creatives
- Find the right servers to host your services on
- Develop and maintain relationships with the ad exchanges
RTBkit is released under the Apache License, v2.0.
The RTBkit Google Group has new posts every day. Several Datacratic developers answer questions on the group daily, including developers who have worked on the project since its inception. In addition, a core group of developers from the RTBkit community regularly participates. In general, you can expect an answer within 24 hours to a question you post on the group.
Visit the group at: https://groups.google.com/a/rtbkit.org/forum/#!forum/discuss
It does really depend on the skill and experience of the engineering team. You should expect a small team of engineers should take from two to six months to implement a bidder using RTBkit. Much of that time will likely be spent on integration with inventory sources, your ad server, and an existing campaign UI, if you have one. Implementing an augmenter will certainly add development time due to the data transformation and integration required.