What is an augmenter?
An augmentor is an optional component responsible for augmenting a bid request with data as it goes through the router. This data is delivered to each agent that asked for the augmentation and can also be used by the router to apply custom filtering on the bid requests destined for a given agent.
A frequency cap augmentor for example could add the frequency count (the number won bids by an agent for a given user) to the bid request so the router can decide whether the bid request should make it to the agent.
Posted on 09/12/2013